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Learning to Fail

At the beginning of 2015, I started an email series about how to use your social media for your business. At the time I’d just started my brand, ‘Bare Bones’. I was using this brand to test out my ideas and the advice I was giving to clients.At the start of 2017, I decided to kick things up a notch and really focus on developing Bare Bones. In order to keep things lean, I would keep running all parts of the business myself - designing the products, finding and visiting manufacturers, quality checking all the products, daily packing and fulfilling orders, social media advertising, customer relations … I really mean e-ve-re-thang.
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No, but srsly, just do it

I sit there, staring at my screen, four hours into drawing a new ‘skull’ icon for Bare Bones. This will be the fourth update since the brand started, but I’m convinced an update will make a huge difference. So, I’m analysing each stroke on the screen like one misplaced brush stroke will result in the loss of a future customer. I’m up to version no.42 saving each separately in case I realise that ‘skull v.37_final-final_b’ was always the one — constantly searching for which shift of the pixel will level-up my brand and initiate send my sales skyrocketing.
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