The Normal people

A sleepwear company with garments designed to be worn from the streets to the sheets. Working with owners Anna and Jake, White Flag helped bring the brand from concept to creation developing the brand story, an online store and campaign photography for both the winter & summer range.

Summer '22 Campaign Shoot

Models . Jaimie Woodard + Nathan Jolliffe

H&M . Monique Jones

Video . Javed Lendl Sterritt

Launch Campaign Shoot


The Normal People


branding . photography . web


ecommerce . photo . social